Courting the environment

Dont you just love companies that are so green, they have a special “green” product. A household appliance manufacturer caught my eye recently who had just created a new green appliance, made from recycled plastic, the engine used 33% less power and I think it was even green, oh and cost more. Especially for you green people, probably living in the northern suburbs running ducted air conditioning the whole day, underfloor heating and driving the V8 Merc. But hey, my new little appliance is green so I feel better about myself.

I can understand the need to charge more for short runs in production, but if you are going to be truly green, why not make all your appliances this way. Show some commitment. Use the lower energy consumption engines in all the appliances you manufacture, use recycled plastic in all of them. Show some commitment, some guts to the cause. Or is it because the majority of people actually prefer the energy hungry, big yellow environment consuming appliances or just really don’t care. I doubt it. So my message to these organisations is:

Stop doing something small and ridiculous and making a noise about it. Decide if you are “green” or not and then act accordingly.

I Rohan Skea promise to be more green this year and consider the environment in my actions, seriously but I will not be sucked in by marketers trying to take advantage of a serious issue.

Marketing teams, sigh….